Frame
Framing prevents fragmented action. It clarifies what must be achieved, what may be conceded, what must be avoided, and the conditions against which the mandate’s success will be assessed.
- Strategic objective: access, agreement, recovery, acquisition or mediation.
- Stakeholders: principal, decision-makers, allies and opponents.
- Constraints: timetable, confidentiality, reputation and internal politics.
- Success criteria: expected outcome, thresholds, deadlines and evidence of progress.
- Opening narrative: why the other party should engage now.
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